Brands are not built by accident — they are crafted with intent.
Pevento Lab is a Delhi-based branding studio designing logos, visual identities, brand strategy systems, packaging, and complete brand guidelines for ambitious Indian businesses. We don't make pretty logos — we build brands that people remember, trust, and buy from.
Everything your brand needs, crafted under one roof
From a single mark to a complete 360° brand system — Pevento Lab is a full-stack branding agency covering every visual and strategic touchpoint your business needs to look, sound, and feel iconic.
Logo Design & Logotype Creation
Iconic, timeless logo design — custom wordmarks, monograms, abstract marks, and emblem logos. Built in vector formats with multiple variations: horizontal, stacked, monochrome, reverse, and favicon sizes. Every logo we craft is engineered to scale across print, digital, packaging, and merchandise.
Visual Identity Systems
Complete identity design — colour palettes, typography systems, iconography, illustration style, and graphic language that makes your brand instantly recognisable.
Brand Strategy
Positioning, messaging, brand pillars, and competitor analysis.
Brand Voice & Tone
Messaging guidelines, taglines, and verbal identity systems.
Packaging Design
Product packaging, label design, and unboxing-first experiences.
Brand Guidelines
Detailed brand books and visual style guides documenting every rule — logo usage, colour codes, typography hierarchy, photography direction, illustration style, and tone of voice. Your team's single source of truth for brand consistency across every touchpoint, forever.
Rebranding
Refresh outdated brands without losing equity or recognition.
Brand Naming
Strategic naming, domain checks, and trademark guidance.
Social Media Branding & Presentation Decks
Instagram grid templates, profile aesthetics, story highlights, pitch decks, and investor presentations — designed in your brand system.
Your brand is not your logo.
It's the feeling people get
when they think of you.
At Pevento Lab, we design that feeling — strategically, visually, and verbally — across every single touchpoint of your business.
A 5-step branding system, refined & repeatable
Branding is not magic — it's method. Every Pevento Lab branding project follows a structured five-stage process designed to uncover your brand's truth, translate it into a system, and roll it out across every customer touchpoint with absolute consistency.
Discovery
Brand audit, audience research, competitor mapping & goals.
Strategy
Positioning, brand pillars, voice, messaging framework.
Design
Logo, identity system, typography, colour palette & visuals.
System
Brand guidelines, asset library & usage documentation.
Rollout
Implementation across web, packaging, social & print.
Brands we've helped come alive
From industrial B2B suppliers to global export e-commerce brands — explore how Pevento Lab transforms businesses through strategic branding and identity design.
Excellent Enterprises
Full brand identity for an ISO 9001:2015 certified manufacturer of welding equipment and industrial safety gear — including logo system, colour palette, product catalogue design, B2B website branding, and complete sales collateral.
Mishti Impex
Complete brand identity for a premium Indian exporter of Makhana, Moringa Powder, and natural superfoods — featuring sub-brand "Vaidik Bharat", packaging design system, e-commerce visual identity, and export-ready brand guidelines.
Branding isn't decoration.
It's a business asset.
A well-built brand commands premium pricing, attracts loyal customers, and outlasts every marketing campaign you'll ever run. We approach branding as a long-term investment — not a cosmetic exercise — designed to deliver real, measurable business outcomes.
Schedule Discovery CallStrategy-First Approach
We don't open Illustrator until we understand your business. Every logo, colour, and font is the result of deep brand strategy — not just aesthetic preference. Form follows function.
Built for the Long Run
Trend-driven logos die in five years. Pevento Lab designs brand systems engineered to last decades — timeless, scalable, and flexible enough to grow with your business.
Complete Brand Systems
You don't just walk away with a logo. You get a full visual identity, brand voice, typography system, colour codes, asset library, and a documented guideline your team can use forever.
Full-Funnel Brand Rollout
From web design to social media to packaging, Pevento Lab rolls your new brand out across every customer touchpoint — under one roof.
What you actually walk away with
A Pevento Lab branding project delivers tangible, professionally crafted assets your team can immediately use across every business touchpoint.
Logo Suite
Primary, secondary, monogram, favicon & reverse versions
Colour System
Primary, secondary, accent palettes with HEX, RGB, CMYK
Typography
Display, body, accent fonts with hierarchy rules
Iconography
Custom icon set in your brand style
Photo Direction
Photography style guides & mood boards
Voice & Tone
Writing guidelines, taglines, do's & don'ts
Brand Guidelines PDF
Complete brand book documenting every rule
Social Templates
Instagram grids, story templates, post formats
Presentation Deck
Branded pitch deck for investors & clients
Stationery Design
Business cards, letterheads, envelopes, signage
Packaging
Product packaging, labels, tags, hang cards
Asset Library
Organised vector files, raster exports, print formats
Branding packages, transparent investment
Three thoughtfully crafted branding packages for businesses at every stage — from new startups needing a logo, to established brands building complete identity systems.
The Mark
For new startups, freelancers, and businesses needing a professional logo and basic brand foundation.
one-time investment
- 3 unique logo concepts
- 3 revision rounds
- Primary, monochrome & reverse versions
- Favicon & social profile sizes
- Basic colour palette (5 colours)
- Font recommendations
- Vector files (AI, SVG, PDF, PNG)
- 7-day delivery
The System
For growing businesses ready to invest in a complete visual identity that builds trust and credibility at scale.
one-time investment
- Everything in The Mark
- Full visual identity system
- Typography hierarchy (display + body)
- Complete colour palette + usage rules
- Custom icon set (10 icons)
- Brand guidelines mini-PDF
- Stationery design (business card, letterhead)
- Social media templates (5 designs)
- 14-day delivery
The Empire
For established brands and ambitious businesses ready to build a category-defining brand from the ground up.
one-time investment
- Everything in The System
- In-depth brand strategy workshop
- Competitor & market research
- Brand voice & messaging framework
- Tagline + brand story copywriting
- Complete brand guidelines (40+ pages)
- Packaging design (1 product)
- Pitch deck template (10 slides)
- Social media full kit
- 30-day delivery
* All prices exclude GST. Custom enterprise branding projects available on request — request a custom quote.
At Pevento Lab, we don't sell logos — we build the visual language of ambitious Indian brands. Every project, large or small, is treated like the brand it deserves to become.
Hritik Srivastava · Founder & Creative Director
Brand-building answered
Honest answers to the questions every founder asks before investing in a branding project with Pevento Lab.
What's the difference between a logo and a brand identity?
How long does a complete branding project take?
Do I get full ownership of the logo and brand assets?
Will you help with trademark and brand registration?
Can you redesign or refresh my existing brand?
Do you also build my website and social media after branding?
What if I'm not satisfied with the initial concepts?
Can branding really increase my business revenue?
Your brand deserves to be unforgettable.
Book a free 30-minute brand discovery call with Pevento Lab. We'll review where your brand stands today, identify the gaps, and map the exact path to where you want it to go.